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Domestic Marketing Campaign |
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The objective of this award is
to highlight a company that, in the previous twelve months, has
implemented a multi-channel domestic marketing campaign that is
innovative and/or challenging. Judges look for evidence
of success and return on investment where mail, in particular, has
made a significant contribution in the overall achievement.
Winner: WDMP for its post-purchase Welcome
Pack for Carphone Warehouse
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Innovation |
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This category is for individuals
or companies that have responded to the liberalisation of the UK mail
market by developing new ideas and initiatives that deliver value to
mail users and are not primarily driven by technological development. Innovations leading to cost reduction can
be included, provided that it can be demonstrated that the benefits of
the reductions are shared with mail users.
Winner: Royal Bank of Scotland for its
end-to-end downstream access solution
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International Marketing
Campaign |
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The objective of this award is
to highlight an individual or company who in the previous twelve
months has used international mail services in an innovative and
challenging manner. Judges want to see evidence of success and
an approach that could be copied by others to encourage the increasing
use of international direct mail campaigns.
Winner: The Union Advertising Agency for
its campaign to raise awareness of Scottish & Newcastle
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Mail Centre of the Year |
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This award is to encourage best
practice at key Royal Mail operation centres.
Sortation of mail is the most complex part of the mail process but
quality of sorting centres varies. The idea behind this award is to
encourage and identify not necessarily the best mail centre but the
one which has either improved the most in the previous twelve months
or introduced best practices that have had an identifiable impact on
service.
Analysis is initially undertaken using the Royal Mail first class
delivery statistics audited by Postwatch. Mail centres which handle
mail from the top ten most improved postcode areas are then invited to apply for the award.
Winner: Shrewsbury Mail
Centre
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Technology |
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This all-embracing category is
designed to identify new and proven technology products or systems
that have provided either substantial cost savings or an improved
service to the customer. Judges look for applicants who
offer an improved product or service to the widest possible audience.
Winner: British Forces Post Office for its
creation and management of "e-bluey"
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