Sponsored by:
 

The 2004 winner is:

• The ReaD Group for its Data Domination!

The quality of databases is not only the key to economy but also the difference between success and failure for an international or domestic mailer. Judges wanted to see a company or system that has added real value to improving the effectiveness and accuracy of the final delivery. The winner was able to demonstrate considerable industry knowledge and understanding over several years. They had a progressive forward strategy and had consistently improved their product offering with new and upgraded products. As the product range had been extended they were able to demonstrate significant customer uptake with value added to the user through the effectiveness of the products.
 

The 2004 UK Mail Award for Database Management was presented by Mr Paul Rich, Marketing Director, Royal Mail (left)

The award was received by Mr Mark Roy, Chief Executive of The ReaD Group

Sponsored by:

The 2004 winner is:

• WDMP for its TalkTalk re-launch

The objective of this award was to highlight a company that had, in the previous 12 months, implemented a multi-channel domestic marketing campaign in an innovative and challenging manner. We were looking for evidence of success and return on investment where mail in particular had played a significant role in the overall achievement.

The winner had used a very wide range of channels and shown evidence of an attempt to really integrate his marketing activity. There was a strong role for direct marketing, including direct mail, and evidence of targeting of customers, including existing customers. The judges liked the strong creative approach which was backed by evidence of campaign effectiveness.
 

The 2004 UK Mail Award for the Domestic Marketing Campaign of the Year was presented by Mr John Ivers, Managing Director, Deutsche Post Global Mail (UK) Ltd (left)

The award was received by WDMP

Innovation
 

Sponsored by:

The 2004 winner is:

• Express Dairies for its Dairy Delivery

For meeting all the criteria of the award and for providing the first step in a series of major changes to serve the community’s need for delivery of mail, packets and parcels, this applicant has constructed a base on which further value added services could be built.
 

The award was received by Mr Matthew Robertson, Director, Home Delivery, Express Dairies

Sponsored by:

The 2004 winner is:

• Northern Ireland

This award sought to identify the Royal Mail centre that has either improved the most in the past year or has introduced best practices that have had an identifiable impact on service. The winning centre met all of these criteria.
 

The 2004 UK Mail Award for Mailcentre of the Year was presented by Mr Guy Buswell, Managing Director, UK Mail Limited (left)

The Award was received by Mr Gerry Teggart of Royal Mail

Sponsored by:
 

The 2004 winner is:
 

• Optecon Ltd for its O42 Product

For providing a web based selection and decision tool that allows marketeers to include highly personalised dynamic messages to bills and statements, and that creates genuine added value to transactional mail.
 

The 2004 UK Mail Award for Technology was presented by Mr Neil Jackson, Chief Executive, Triangle Management Services (left)

The award was received by Mr Kris Prashad, Managing Director, Optecon Ltd

        Winners 2004

Our congratulations to all of the Award winners and thanks to all those who applied and to the sponsors of the Awards.  Also, thanks to Mr Declan Curry for hosting the evening.