World Mail Awards

Deutsche Post

This innovator was selected from a diverse field of entries based on its ability to drive letter volume by making existing stamp services easier to access. It is appropriate we honour this winner on the anniversary of the Penny Black stamp. So, for its innovative mobile stamp the winner is Deutsche Post for its HANDYPORTO.

Shortlist

Deutsche Post
HANDYPORTO is a new service, which enables customers to "frank" standard letters and postcards without the use of a stamp. Instead, a customer contacts the post, acquires a special ID, pays, writes the ID on the letter and drops it in the nearest postal box. It is a fast, convenient and timely innovation.

Post Danmark
Post Danmark introduced Geozones as their most recent marketing tool for unaddressed mail. It is a great success, growing from 10 customers at launch to 150, one year later. By adding graphic tools to their award winning technical platform and updating their database weekly, the customers are able to draw their own target group independent of the postal route system.

Cycleon
Its innovative solutions for end-to-end product returns management and cost effectiveness help drive customer loyalty. A patented, on-demand, user-generated uReturn label is compliant with 27 pan-European postal operators and allows stakeholders to track and trace throughout the entire return process. Comprehensive integrating capabilities allow easy implementation for clients and guarantee success.

Judging criteria

This category is for new ideas and initiatives, whether technology related or not, that deliver value to mail users. The outcome of the initiative could, for example, deliver new or improved services or make existing services easier to use or access. Innovations leading to cost reduction can be included, provided that it can be demonstrated that the benefits of the reductions are shared with mail users. The judging panel will seek to understand in each application the degree of innovation in terms of breadth (ie quantity of customers), depth (ie magnitude/impact), its transferability and the likelihood that benefits will be realised.