The successful application of technology has become a significant feature in gaining competitive advantage. This award is for situations where the implementation of technological solutions has brought clear market advantage to an organization operating in the international or domestic mail industry, whether it is a private or public operator, supplier or ancillary service provider. Such competitive advantage could be derived from improved service quality, cost reduction or enhanced product features.

Top prize in the 2011 Technology category went to Neopost which had developed laser techniques combined with sophisticated algorithms to form a system which ensures revenue protection and accurate accounting for mail an endemic and persistent issue for the industry.