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This category focuses on initiatives that exploit the power of the worldwide web as a communications and business medium. Nominations and applications will be accepted for developments that use internet technologies to deliver value to stakeholders in the mail industry. Applications are not limited to public internet sites and may, for example, include the use of internet technology for interorganisational collaboration, for e messaging, trading or other commercial functions. Applicants must demonstrate that benefits are delivered to the ultimate users of mail services and that the functionality of the technology can be translated to other related areas – geographic or functional – of the mail industry.

In this sector it was the use of social media in a tailored approach to marketing which won the Award last year. The judges felt that InPost had expertly assessed their target audience and exploited the full potential of the digital technology.