
All the short-listed submissions describe real business growth at a time when so many people in the industry are talking only about decline. The panel found this very encouraging and they hope and expect to have even more entries to choose from next year.
Each of the short-listed entries provided good evidence of strong growth of different kinds which made it hard for the panel to decide, however there had to be one winner.
The winner of this award has expanded beyond the conventional boundaries of postal activity, finding a niche area which they have rapidly developed and with remarkable success, now dominating that particular market segment with this new concept.
The winner… for their e-Boks system for digital payslip…. is Posten Norden
This very successful postal initiative enables micro, small and medium size enterprises (MSMEs) participate in foreign trade and export using the comprehensive postal network of the Brazilian Post which is cheaper and easier than the alternatives and with Exporta Facil reduced the number of customs forms required facilitating strong growth in cross border volumes.
InPost have shown very strong growth in many aspects of their business, including the number of locations in Poland that they serve, the number of people that they employ, their market share, their traffic volumes (up from 74 million letters in 2009 to 141 million letters in 2010 = + 88.4%). Growth is sustained and across the whole business.
Achieving growth, either in volume or value, is an important business goal. Applicants for this award will have to demonstrate that they have implemented strategies or initiatives that have clearly encouraged the greater use of mail and/or parcels, beyond that which would have come organically. The judges will consider postal organisations that have developed products and services that have encouraged existing customers to generate additional activity, or that have encouraged new types of customer. Submissions will also be welcomed from users of postal services who have developed new products that have, as integral to their design, the use of mail or parcels services. The judges will be looking for a track record of achievement over time and will look particularly favourably upon initiatives that have grown the entire market as opposed to just winning share. They will also take due regard to the degree to which the initiative could be adopted by other organisations.