InPost

The winner in this category has demonstrated a tailored approach to taking their solution to marketing.  They have understood the profile of their target customer and exploited the full potential of social media to reach them.  As this industry targets the ecommerce market – this is a skill which will become increasingly important. 

For these reasons, the winner was Inpost.

Highly Commended

Post Danmark for its “SPOT” communication platform based on consumer preferences

In response to the environmental and privacy issues being raised around direct marketing, this service is a permission based marketing service.  It allows mailers to send direct email communication, combined with physical addressed or unaddressed direct mail if wanted, where it is in line with consumer preferences. 

Neopost ID for its “Click and Send” online booking system

Click and Send allows users to register online and either send items using their Australia Post account of just send items as ad hoc users.  The service offers customers a range of payment and handling options helping them decide on which is the best service and price for their needs. 

Judging Criteria

This category focuses on initiatives that exploit the power of the worldwide web as a communications and business medium. Nominations and applications will be accepted for developments that use internet technologies to deliver value to stakeholders in the mail industry.  Applications are not limited to public internet sites and may, for example, include the use of internet technology for inter-organisational collaboration, for e-messaging, trading or other commercial functions. Applicants must be able to demonstrate that benefits are delivered to the ultimate users of mail services and that the functionality of the technology can be translated to other related areas (geographic or functional) of the mail industry.