
The winner’s new market positioning is based on environmental responsibility and on the reinforcement of the company’s alignment with the most critical concerns of the 21st century.
A comprehensive corporate strategy embodying three main concepts; ecology, innovation and proximity that portray a modern company knowing how to adapt to current and future challenges, without losing sight of customer needs, but incorporating social and environmental awareness.
And so the award went to CTT-Correios de Portugal. The award was collected by Paulo Siciliano, International Affairs for the Brazilian Ministry of Communications as CTT Correios were unable to be present.
A strategy deeply embodied in three core values – reliability, value-enhancing and sustainability – that takes into account the global relevance of environmental issues and the rising of energy costs, by implementing a variety of measures aiming at achieving the right balance between environmentally responsible action, social responsibility and economic success.
A project that is aware of the difficulties encountered by children with no parental care and who have started living autonomously, and shows how the society and specially companies may play an instrumental role in humanitarian projects, providing a more qualitative and wider support to those children’s financial situation, by financing life insurances.Judging Criteria
Unfortunately in today’s “throw away” society, the voluntary approach to Corporate Social Responsibility does not always lead to organisations meeting their environmental and social obligations. This award serves to encourage and reward those global operators who lead by example and have implemented a structured approach to social responsibilities within the business plan. This will include social, environmental and ethical impacts – also known as triple-bottom-line reporting. Judges will be looking for evidence of the expansion of directors’ duties to manage and minimise such impacts, as well as for measurable results.